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A self-described Democratic digital strategist and Gen-Z activist, who attends an Ivy League school (of course,) is proposing that consumers abandon Chick-fil-A permanently rather than just during Pride Month in June.
Consumers don’t appear to be receptive to going along with a banty boycott, however.
Perhaps this recommendation to some degree arises because the popular fast-food chain known for its chicken sandwiches appears to be one of the few big-name corporate entities that are not, so far, signaling its virtue with social media Pride logos, the latter which billionaire Elon Musk recently playfully mocked . Chick-fil-A, with its Christian-centric company values, and the left have been at odds over the years in the context of LGBTQ issues.
The aforementioned influencer, Florida Man Jack Cocchiarella, took to Twitter to write to his nearly 200,000 followers that “If you can give up Chick-fil-A for Pride Month, you can give it up for the rest of your life.” If you can give up Chick-fil-A for Pride Month, you can give it up for the rest of your life. — Jack Cocchiarella (@JDCocchiarella) June 4, 2022 The suggestion has received about 36,000 Twitter likes so far, assuming the statistics are accurate and are not artificially inflated by bots.
Whether social media has any effect on the revenue stream of the restaurant franchise with about 2,700 locations that closes its stores on Sunday is another matter entirely.
According to the Franchise Times , moreover, 2021 was a banner year for Chick-fil-A. “Revenue reached $5.8 billion in 2021 compared to $4.3 billion in 2020, an increase of 33.3 percent. Comprehensive earnings were $1.2 billion in 2021 compared to $715.9 million in 2020, an increase of 67.3 percent.”
The activist is accordingly getting a lot of liberal Twitter applause for politicizing poultry, but many others are crying foul about the idea. I’m […]
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