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By Joe Concha
It all began 42 years ago — Ted Turner’s creation of a 24/7 news network that would exist on something called cable TV. Few believed it could succeed.
And, for its first decade, CNN largely chugged along but wasn’t seen as a game-changer or a true competitor to big broadcast news entities based in New York in the form of CBS, NBC and ABC. That all changed when war broke out between the United States and Iraq in 1991.
On the night war exploded over Baghdad, CNN was the only news organization that was able to broadcast from the city under siege as the U.S. onslaught began, all courtesy of the CNN team’s ability to convince the Iraqi government to grant them a line out of the city to broadcast, one that the competition could not secure.
“How CNN Won the War” was the glowing headline from the Washington Post on a story that perfectly chronicled the events that led to CNN officially becoming a major player. And off it went.
Until 2002, CNN was No. 1 in the cable news race. But competition that hadn’t existed before ended its dominance forever , primarily in the form of Fox News and, to a lesser extent, MSNBC. Despite the ratings results, CNN continued to carry itself as a credible, facts-first network of integrity that leaned heavily on solid reporting with a sprinkling of opinion and infotainment mixed in via programs such as “Larry King Live” and “Crossfire.”
In 2013, the network hired former NBC Universal president Jeff Zucker to take the reins as ratings continued to be below average at best. This gave Zucker a mandate to radically change the network from its journalistic roots of more than three decades — the months-long wall-to-wall coverage of a missing Malaysian airliner being […]
We Often Feel Like David Taking on Giants
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