The Utah Pride Parade in Salt Lake City on June 2, 2019. (Jason Cameron / Getty Images) A series of giant corporations have jumped on the train to promote “Pride Month” this June.
Lesbian, Gay, Bisexual, Transgender and Queer Pride Month is observed each year in the month of June to honor the 1969 Stonewall Uprising in Manhattan — the tipping point for the Gay Liberation Movement, according to the Library of Congress .
Coca-Cola tweeted, “#Pride and joy go hand in hand,” with a series of rainbow hearts. #Pride and joy go hand in hand. ❤️🧡💛💚💙💜 — Coca-Cola (@CocaCola) June 1, 2021 Proctor & Gamble tweeted a graphic that read, “lead with love,” that incorporated both a rainbow heart and the company’s logo.
“We believe #Pride is more than a moment or single event,” the company tweeted.
“We strive to be a champion of #LGBTQVisibility year-round, using our voice to drive acceptance, inclusion and a love for humanity.” We believe #Pride is more than a moment or single event. We strive to be a champion of #LGBTQVisibility year-round, using our voice to drive acceptance, inclusion and a love for humanity. https://t.co/iG7TFD7fTW #LeadwithLove pic.twitter.com/hRrMvtfwZz — Procter & Gamble (@ProcterGamble) June 1, 2021 In a blog pos t linked to the tweet, Proctor & Gamble outlined the “complex and significant obstacles” faced by the LGBTQ+ community .
“At P&G, we believe in the power of our differences and the impact we can make when we come together, united by shared values and purpose,” the company wrote.
“We know we can use our collective voices to shape a dialogue about what it means to be accurately represented, understood and normalized.”
Amazon joined in and raised the “Progress Pride flag” — which incorporates colors to include the trans community and people of color — at the company’s headquarters in Seattle, according to a blog post .
Microsoft also tweeted a Pride 2021 gif along with a post highlighting “how societal issues that are often seen as separate and unrelated, impact us all.” Join LGBTQI+ communities at Microsoft as we highlight how societal issues that are often seen as separate and […]
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