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Self-help author, self-described media mogul, and self-proclaimed Christian Rachel Hollis is in a bit of a PR mess this week after wading into some bad social media optics and then doubling down, but contrary to what the race-baiters and even Hollis herself think, racial insensitivity isn’t her biggest problem.
Things went south when the New York Times stepped in to smear her as a privileged racist and say, “Girl, Wash Your Timeline,” a twist on the title of Hollis’s best-selling book “Girl, Wash Your Face.” Specifically, the Times highlighted a TikTok the 38-year-old writer had posted. In the video, Hollis conveyed how, in a recent live stream, she had mentioned her housekeeper who comes twice a week and “cleans the toilets,” which resulted in one commenter saying Hollis was “unrelatable” and “privileged AF.”
“You’re right. I’m super freaking privileged, but also, I worked my ass off to have the money to have someone come twice a week and clean my toilets,” Hollis said to her TikTok followers. “What is it about me that made you think I want to be relatable? No, sis, literally everything I do in my life is to live a life that most people can’t relate to. … Literally, every woman I admire in history was unrelatable,” she continued, invoking the names of Harriet Tubman, Oprah Winfrey, and others in her caption. “If my life is relatable to most people, I’m doing it wrong.”
Critics described the video as a “disgusting capitalistic, privileged flex” and called Hollis a “tone-deaf, disillusioned mean girl” and a narcissistic racist. The race point became the thrust of the New York Times article as well.
“I should pull myself up by my bootstraps?” the Times quoted Vivian Kaye’s response. Kaye, who owns KinkyCurlyYaki, which sells hair extensions for black women, was once given a free ticket by Hollis’s company to attend one of the author’s women’s conferences. “Do you not know the system is rigged against me? That’s not feminism. That’s just putting lipstick on the patriarchy,” said Kaye, who had a problem with Hollis even before the TikTok fiasco for ostensibly appropriating “black vernacular” words such as “sis” and “girl.”
For her allegedly racist rant, Hollis has lost about 100,000 Instagram followers, according to the Times. And she’s had to rethink and reschedule some of her upcoming events, even issuing an apology online after first reportedly blaming her “team” for taking so long to address the issue.
“I’m so deeply sorry for the things I said in my recent posts and the hurt I have caused in the past few days,” Hollis announced in her self-flogging Instagram post, confessing her racism and privilege. But while Hollis tries to recover from the charges of co-opting black terms, when is she going to apologize for co-opting Christianity?
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