(DCNF)—A conservative advocacy group, in a recent report, accused multiple companies of embracing certain left-wing practices.
“7Eleven, Carhartt, DraftKings, Duluth Trading Co, Traeger, Bank of America, BlackRock, and Nike are evidence Woke is still alive and well in corporate America,” Consumers’ Research claimed in a report Friday. The report comes weeks after multiple Democratic figures, including New York Rep. Alexandria Ocasio-Cortez, appear to have been trying to distance themselves from the “Woke 1.0” identity politics that dominated public discourse in recent years.
“Woke companies want you to believe they’ve moved on, but don’t be fooled,” Consumers’ Research Executive Director Will Hild said in a statement obtained by the Daily Caller News Foundation. “For years, major corporations pushed political agendas on American consumers that had nothing to do with serving their customers.”
“Now, as the backlash grows, many of those same companies and politicians who championed woke the loudest, are quietly trying to hide their position with more moderate rhetoric and hoping everyone forgets,” Hild’s statement continues. “Changing job titles, rebranding DEI as belonging, and calling ‘Woke 1’ crazy shouldn’t distract from the fact that wokeness in corporate America isn’t dead, they’ve just gotten quieter about it.”
Likewise, 7Eleven “remains openly committed to DEI” on its website, according to Consumers’ Research.
“We strive for equality and are committed to taking bold action when it comes to Diversity, Equity and Inclusion. Our strategy focuses on three core pillars: Foster an inclusive workplace culture, cultivate diverse talent, and positively impact the communities we serve,” 7Eleven’s website states.
The American convenience store chain also highlights its “wonderfully diverse employees,” according to its 2025 Impact Report.
Meanwhile, Carhartt, a workwear company, put its “chief woke enforcer in charge of HR and workplace culture” by promoting its senior vice president of inclusion and sustainability to chief people and impact officer, according to Consumers’ Research.
Another clothing company featured in Consumers’ Research’s report is Duluth Trading Co., which “says every employee participates in Diversity, Equity and Inclusion training, making DEI a companywide requirement, and touts ‘inclusive talent recruitment’” on its webpage titled “Humanity.”
The report also accused DraftKings of “tout[ing] its commitment to ‘Global Belonging’ and attempt[ing] to hide its Diversity, Equity, and Inclusion (DEI) policies by rebranding them to Inclusion, Equity, and Belonging (IEB).”
The sports betting company announced in a January press release that it won one of the “Best Places to Work” awards by Built In, which “weigh[s] criteria like remote and flexible work opportunities, programs for DEI, and other people-first cultural offerings,” according to Consumers’ Research.
“[W]e have continued to prioritize our ongoing commitment to environmental, social, and governance (‘ESG’) issues, with support across our organization, from our Executive Leadership Team (‘ELT’) to our Board of Directors (‘Board’) to our 4,000+ global employees. In particular, we advanced our responsible gaming, corporate social responsibility, and diversity, equity and inclusion initiatives,” DraftKings CEO Jason Robins wrote in the company’s 2023 Sustainability Report.
Traeger Grills, which invented the wood pellet grill, said in its 2024 proxy statement that “Traeger’s diversity initiatives, as well as our formal Diversity Equity and Inclusion Policy, codifies these values and our commitment to a diverse and inclusive culture,” according to Consumers’ Research.
Additionally, Consumers’ Research accused Traeger of “attempt[ing] to rebrand its DEI goals to ‘inclusion and belonging’” in its 2025 10-K annual report.
The report also claims Traeger’s Sustainable Wood Sourcing Policy “evaluates suppliers’ ‘ESG stewardship and performance,’ including environmental and social criteria, and may require suppliers to complete corrective-action plans before Traeger will work with them.”
The report also said that, “[w]hile the woke activity of the above popular companies may surprise some, the relentless activism of woke corporate giants like Bank of America, BlackRock, and Nike should shock no one.”
“[Bank of America] is still devoted to a radical climate agenda, and in accordance with the Paris Climate Agreement (of which the U.S. is no longer a part), it aims to achieve net zero emissions before 2050. Bank of America also committed to mobilize $1 trillion by 2030 to expedite the transition to a low-carbon economy,” according to the report, highlighting the financial institution’s website and 2025 sustainability report as demonstrating such a commitment.
BlackRock, the world’s largest asset management company, reportedly merged its DEI program into its “Talent and Culture” department and also uses “DEI-esque” language like “sex (including pregnancy and gender identity/expression), sexual orientation… genetic information…” on its website, according to Consumers’ Research’s report.
The eighth company featured in the report is Nike, which “still continues to push woke policies like allowing men to play in women’s sports through campaigns like ‘Be True,’” according to Consumers’ Research.
“All identities, bodies, and communities have the right to pursue their health and wellness goals safely, without concern or judgment,” the sportswear company’s webpage for its Be True Collection — which appears to feature transgender-identifying models — states.
Another LGBTQ+ initiative flagged in the report was Nike’s “No Pride, No Sport,” which “targets children and hopes to ‘make sport available to everyone, everywhere,’” according to Consumers’ Research.
None of the aforementioned companies from the Consumers’ Research report responded to the DCNF’s requests for comment at the time of publication.
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Starting the Day With a Scripture-Inspired Roast Helps Center Your Thoughts on Eternal Truths Amid Temporal Pressures
The world can seem chaotic, especially right after we wake up. Many believers start their mornings reaching for something familiar — a hot cup of coffee — yet end up settling for mediocre brews that do little more than deliver a caffeine jolt. The daily grind of life, with its endless distractions, news cycles, and responsibilities, can leave even the most faithful feeling spiritually parched alongside their physical fatigue. What if your morning ritual could do more than wake you up? What if it could ground you in truth, nourish your body with exceptional quality, and quietly advance a kingdom purpose at the same time?
That’s the promise — and the reality — behind Promised Grounds Coffee. This Christian-founded company doesn’t just roast beans; it approaches every step as an act of worship and discipleship. By selecting only the top 10% of specialty-grade beans, ethically sourced from dedicated farmers in Central and South America, and small-batch roasting them with reverence in Austin, Texas, Promised Grounds delivers what many describe as the best coffee available — never burnt, never bland, but rich with origin stories and layered flavors that honor God’s creation.
From the vibrant Psalm 27 Roast (a light, bright medium option) to the bold yet peaceful 2 Timothy 1:7 Decaf, each bag carries a Scripture verse that turns your daily pour into a gentle reminder of faith. And through their Ounce Per Ounce Promise, every ounce of coffee you enjoy provides an equal ounce of clean water to families in need via partnership with Filter of Hope — literally brewing hope for body and soul, one cup at a time.
The challenge for today’s Christians runs deeper than finding a decent cup. In an age of convenience-driven consumerism, it’s easy to support companies that dilute values or remain silent on matters of faith. Many believers want their everyday choices — from what they drink to how they spend — to reflect discipleship rather than just convenience. Promised Grounds solves this by weaving Christian excellence into the entire process: beans nurtured with prayerful stewardship by farming families, roasted as an offering rather than a commodity, and packaged with Bible verses to encourage a mindset of gratitude and purpose from the first sip. Reviewers consistently praise the smooth, rich profiles — whether enjoyed black in a drip maker, iced on a warm day, or shared in fellowship — noting how the quality stands toe-to-toe with premium secular brands while delivering something far more meaningful.
This integration of faith and flavor addresses a real need in Christian households and ministries. Busy parents, church leaders, and remote workers alike report that starting the day with a Scripture-inspired roast helps center their thoughts on eternal truths amid temporal pressures. The coffee’s exceptional character — bright citrus notes in lighter roasts or deep chocolate undertones in bolder ones — comes from meticulous selection and careful roasting that respects the bean’s natural gifts rather than masking them. It’s the kind of coffee that elevates a simple quiet time, fuels productive workdays, or sparks meaningful conversations when shared at Bible studies or outreach events. And because it’s ethically sourced with integrity, every purchase supports sustainable livelihoods for farmers who treat their crops like family harvests.
For those leading churches or small groups, the impact multiplies. Promised Grounds offers bundles and options perfect for hospitality ministries, turning ordinary coffee service into an opportunity to point people toward the living water of Christ. Imagine greeting visitors with a warm cup whose very bag carries God’s Word — a subtle yet powerful witness that aligns with the Great Commission. The company’s Texas roots and commitment to “brewing hope” resonate especially with believers who value American enterprise paired with global compassion.
Of course, quality alone isn’t enough if the experience feels out of reach. Promised Grounds keeps it accessible with practical perks like free shipping on orders over $40, sample sets for discovering favorites, and thoughtful add-ons such as faith-themed mugs. Whether you prefer whole beans for fresh grinding, grounds for convenience, or even bulk options for larger households and ministries, the result is consistently superior coffee that makes discipleship feel integrated rather than added on.
As you consider how to align even the smallest habits with your walk with God, Promised Grounds Coffee stands out as a refreshing solution. It tackles the dual problems of subpar daily sustenance and disconnected consumption by offering a product that genuinely excels in taste while advancing a mission of clean water, farmer dignity, and scriptural encouragement. Believers who make the switch often describe it as more than a beverage upgrade — it becomes part of their rhythm of gratitude, a daily invitation to remember that every good gift comes from above.
If you’re ready to transform your mornings (and perhaps your church gatherings) with coffee that honors both exceptional craftsmanship and Christian values, I encourage you to explore what Promised Grounds has to offer. One sip at a time, you’ll be nourishing your body, refreshing your spirit, and participating in something far greater — all while enjoying what truly is among the best coffee available.
