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The Fox News phenomenon should have been a wake-up call to every TV executive.
The formula couldn’t be more simple. Create programming that counters the overwhelming mainstream narrative
Execute well
Count the cash
So the same should hold true with late night television. Every comedy showcase, from The Tonight Show to Desus & Mero , leans reliably to the Left. In most cases it’s Democratic talking points with the occasional punch line.
Why not attempt a right-leaning alternative? Michael Loftus once suggested just that, but the chilly reaction his pitch received explained everything. Show business executives would rather leave all that money piled high on the table than give half the country a voice.
Enter Fox News, again, along with comic provocateur Greg Gutfeld. The right-leaning outlet unleashed Gutfeld! earlier this year. The news-driven comedy show offered exactly what’s missing on late night TV, albeit without A-list stars and broadcast-level cash:
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Jokes aimed at progressives.
A few weeks ago Gutfeld! rose to the top of the ratings heap . The moment came after President Joe Biden’s Afghanistan debacle, suggesting audiences would rather hear someone snark about it than play defense for the indefensible. Except a new ratings report shows the Gutfeld! effect may be longer lasting. The news marks the fourth straight week Gutfeld! outpaced his late night peers.Is it the Fox News effect all over again?t’s worth noting that Fox News isn’t all alone in the conservative-leaning news game these days. Newer channels like Real America’s Voice (note: this reporter is a contributor) and Newsmax offer similar takes on the latest headlines. FAST FACT: “Full Frontal with Samantha Bee,” arguably the angriest, most partisan late night offering , came in a distant 12th place in the late night ratings wars, according to TVNewser. Even worse? The show airs once a week, giving writers more time to write killer punch lines.Yet no major, or even minor, platform attempted something in the Gutfeld! mold. The closest version of a right-leaning alternative comes each week via Adam Yenser’s The Cancelled News . The late-night style show, available on YouTube, offers a traditional monologue that doesn’t leave […]
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Yes, We Need Your Help
I hate being “that guy” who asks people to donate because I think our conservative news network is so crucial, but here I am…
When I left my cushy corporate job in 2017, I did so knowing that my family would have to make sacrifices. But I couldn’t continue to watch the nation slip into oblivion and was inspired by President Trump’s willingness to fight the good fight even at his own personal expense. What I didn’t realize then is that conservative media would be so heavily attacked, canceled, and defunded that the sacrifices would be extreme.
Many in this nation are struggling right now even though we weren’t struggling just a few years ago. I’m not alone. But I wake up every morning and operate the sites we’ve been able to build because there’s really no other choice. I refuse to be beholden to Big Tech like so many other conservative news outlets, which is why you won’t see Google ads here. With that said, it’s often challenging to pay the bills and it’s even harder to expand so we can get the America First message out to a wider audience.
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I would even be willing to entertain investments and partnerships at this stage. I’ve turned them down in the past because editorial purity is extremely important. I’ll turn them down again if anyone wants us to start supporting RINOs or avoid “taboo” topics like voter fraud, vaccines, or transgender supremacy. But I’d talk to fellow America First patriots who want to help any (or all) of our 10 news sites. Hit me up at jdrucker (at) substack (dot) com if you’re interested.
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