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With facts now often disputed by both sides, it’s worrisome that Google has the power to decide what’s ‘true,’ and often appears to do so.
There’s one big question for anyone who believes Google does not provide search results in an objective and politically neutral manner: Why haven’t you changed your default search engine to DuckDuckGo?
The internet has allowed for a democratization of information, which has been a boon to intellectual discourse. Traditionally, internet search algorithms have provided results based on popularity and relevance, in effect creating a free market of ideas.
But this intellectual discourse has been limited in two ways: First, Google began to dominate the market in searches, now accounting for 90 percent of web searches. Second, in the last few years, Google appears to have begun manipulating its search results — especially on controversial topics. This becomes quite evident when comparing Google’s search results to its competitor search engines, such as the more politically neutral DuckDuckGo.
When we use search engines, there is more at stake than meets the eye. As information science professor Helen Nissenbaum puts it, there are several implications for “venerated political freedoms of speech, association, communication, conscience, and religious affiliation.” When search engine companies conduct themselves in a biased manner, and when those companies have a veritable monopoly online, this effectively curtails freedom of speech.
In a political environment in which the facts are often disputed by both sides, it is worrisome not just that Google has such enormous power to establish fact from fiction, but that it frequently seems to do so. DuckDuckGo does not appear to similarly manipulate its search results, letting its search findings simply reflect the most popular and relevant web pages according to their search engine’s algorithm.
Bias can be interpreted differently by different parties. Yet Google’s attempt to remedy “bias” paradoxically creates bias. One way to define bias is any manipulation of search results to achieve a political or sociological aim.
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I hate being “that guy” who asks people to donate because I think our conservative news network is so crucial, but here I am…
When I left my cushy corporate job in 2017, I did so knowing that my family would have to make sacrifices. But I couldn’t continue to watch the nation slip into oblivion and was inspired by President Trump’s willingness to fight the good fight even at his own personal expense. What I didn’t realize then is that conservative media would be so heavily attacked, canceled, and defunded that the sacrifices would be extreme.
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