(Zero Hedge)—Elon Musk’s America PAC has opened its 2026 midterm ad campaign with a barrage of ads centered on trans issues. Musk has reportedly authorized the PAC to spend more than $100 million this cycle and is targeting four Democratic Senate candidates in competitive races: Sherrod Brown in Ohio, Josh Turek in Iowa, James Talarico in Texas and Mary Peltola in Alaska.
They are running online and across streaming platforms, marking the first coordinated trans-focused push of the cycle from a major Republican-aligned outside group.
According to AdImpact, the firm that tracks political ad spending, trans issues have been a minor theme in GOP Senate advertising so far this cycle. America PAC’s opening salvo changes that calculus, and it arrives as Republicans navigate a difficult midterm environment, with voters across party lines angry over the Iran war and the high gas prices that have followed it.
Economic concerns dominate what voters tell pollsters they want candidates to address. Trans and LGBT issues barely register on those same surveys.
So, why try this now? The answer traces back to the final weeks of the 2024 presidential campaign, when a similar ad devastated Kamala Harris’s presidential campaign.
Trump’s closing spots successfully cast Kamala Harris as out of touch because of her support for taxpayer-funded gender transitions for prison inmates and illegal immigrants, culminating in the line “Kamala is for they/them, President Trump is for you.”
Democrats have not disputed the ad’s effectiveness, even in hindsight. Quentin Fulks, Harris’s principal deputy campaign manager, said after the election that even though trans issues sat “at the bottom for voters,” trailing the economy, immigration, crime and inflation in what people actually cared about, the “Kamala is for they/them” line effectively branded Harris as “out of touch.”
According to a report from Semafor after the election, Democratic Party allies had expected it to “flop or backfire,” but instead, “it inspired more than $215 million of follow-up ads, by multiple campaigns, dividing Democrats and fulfilling the Trump campaign’s goal of branding Harris as an out-of-touch progressive.”
That explains why America PAC is reaching for the same playbook now, and public opinion data suggests this still can be an effective strategy.
Gallup found in 2025 that 66 percent of Americans want a person’s birth sex listed on documents such as passports and driver’s licenses, versus 31 percent who favor listing current gender identity. Sixty-nine percent told Gallup they favor requiring transgender athletes to compete on teams matching their biological sex. Pew Research Center found nearly identical numbers on athletics, 66 percent in favor and just 15 percent opposed, with support up 8 points since 2022.
A separate Pew survey published Aug. 11, 2026, found 73 percent of respondents uncomfortable, to varying degrees, with transgender athletes competing on teams that do not match their biological sex. On gender transitions for minors, Pew found 56 percent favor making it illegal for health-care professionals to provide gender-transition treatment to people under 18, up 10 points since 2022.
Whether pivoting midterm messaging to the culture war pays off depends on a variable the 2024 campaign did not have to contend with: an electorate frustrated with Republicans over the Iran war and the prices that have followed it. Trans messaging worked in 2024 as an addition to an economic argument that heavily favored Trump. America PAC is banking on it working again in this cycle as a substitute for one.
Two Storms, One Harvest
Every food crisis in living memory has been a one-shock event. The 2008 price spike was a commodity bubble. The 2020 shortages were a logistics failure. The 2022 grain scare was a war on one exporter’s ports. Each time, the system bent, adjusted, and recovered, and each time the experts assured us afterward that global markets are simply too big and too diversified to fail.
What nobody in Washington seems eager to discuss is that 2026 is shaping up to be something the modern food system has never actually faced. Two independent shocks, one climatic and one geopolitical, are converging on the same harvest cycle at the same time. Not sequentially. Simultaneously.
Start with the weather. The Pacific Ocean is currently building toward what forecasters now openly call a record event. NOAA’s Climate Prediction Center puts the odds of at least a strong El Niño near 88 percent, with roughly two in three odds it reaches “very strong” status, the tier reserved for perhaps three or four events in the entire satellite era. Every major global model now projects a median peak in Super El Niño territory, and most of them project it exceeding the 2015-16 event, which until now held the modern record. Sea surface anomalies were already brushing the super threshold in mid-July, months before these events normally peak. The atmosphere has already shifted into El Niño mode, and the event is forecast to crest in late fall and early winter.
This is not about “climate change.” It’s about the standard cycles of weather, and the cycle we’re currently in is one that has likely devastated societies in the past. We’re better prepared as a society today, but not all Americans are equally prepared.
Serious households have started doing the quiet math on their own. Grocery bills tell part of the story, and the forecast maps tell the rest, which is why long-term food storage has moved from fringe hobby to mainstream line item in the family budget, with established suppliers like Heaven’s Harvest seeing demand from people who five years ago would have rolled their eyes at the idea. That instinct is not paranoia. It is pattern recognition, and the pattern is worth walking through carefully.
Editor’s Note: Heaven’s Harvest IS a sponsor, but the warnings of this article are real and would be written even if we didn’t have a survival food sponsor. With that said, those who take advantage of what they offer can use promo code “Patriot” for 15% off.
The Fertilizer Clock Is Already Running
While the Pacific warms, the second shock has been unfolding in the Strait of Hormuz. The conflict with Iran turned the world’s most important energy chokepoint into a contested waterway, and the consequences reach far beyond the gas pump. Roughly a third of global fertilizer trade moves through Hormuz, and the disruption sent urea prices up 86 percent year over year by March, with a 53 percent jump in a single month.
The World Bank projects energy prices rising about 24 percent in 2026 and fertilizer about 31 percent. By its own accounting, fertilizer prices ran 35 percent higher in the first five months of this year than the same period last year.
Here is the mechanism the nightly news will not explain. Fertilizer is not a grocery item. It is a time-delayed input. The nitrogen a farmer in Iowa or Punjab could not afford to apply this spring does not show up as a problem this spring. It shows up as a thinner harvest six to twelve months later.
The World Bank’s own food security brief concedes that the effects of reduced applications earlier this season “are likely to become visible only later in harvest outcomes.” Translate that from institutional language into plain English and it means this. The damage is already done, it is already in the ground, and we are simply waiting for it to arrive on the shelf.
Now check the calendar. Six to twelve months from the spring planting season lands us squarely in late 2026 and early 2027. Which is precisely when the strongest El Niño in the instrumental record is forecast to peak, bringing its signature droughts to Southeast Asia, Australia, southern Africa, northern Brazil, and South Asia, the very regions that grow the world’s rice, sugar, and oilseeds.
The World Bank warns openly that a strong El Niño “could disrupt multiple crop belts simultaneously” on top of the conflict-driven input costs. Their baseline projection assumes the Middle East disruptions ease by autumn. What in the last two years of Middle East history suggests that assumption is safe?
The System Has No Slack Left
The comfortable answer is that global markets always adjust. But adjustment requires slack, and the slack is gone. Global cereal production is expected to decline from last year’s records even before El Niño does its work. The UN World Food Programme, hardly a den of right-wing preppers, is calling this the most significant disruption to its supply chains since Covid and the invasion of Ukraine, and its supply chain director put the stakes bluntly.
Today’s supply chain challenges are tomorrow’s hunger crisis.
There is also a political dimension that markets cannot price. When food gets scarce, governments do not behave like economists. They behave like politicians. Export bans, hoarding mandates, and panic buying at the national level turned the modest rice shortfall of 2008 into a global crisis, and analysts are already warning that import-dependent nations are the first dominoes.
The 2015-16 Super El Niño, a far weaker event than what is now forecast, threw tens of millions into food stress across Africa and Asia. This one is projected to be stronger, and it arrives with fertilizer already rationed by price and shipping lanes already contested by missiles.
What Joseph Knew
Scripture does not treat preparation for lean years as faithlessness. It treats it as wisdom delivered in advance to those willing to act on it.
Behold, there come seven years of great plenty throughout all the land of Egypt: And there shall arise after them seven years of famine; and all the plenty shall be forgotten in the land of Egypt.
Joseph did not respond to that warning with a hashtag or a committee. He stored grain during the years of abundance, and when the famine came, Egypt stood while its neighbors begged. The lesson is not that famine is certain. It is that the time to prepare is precisely when preparation still looks optional.
Nobody who filled a pantry in a year of plenty has ever regretted it, and nobody standing in an empty aisle has ever been glad he waited for certainty.
None of this calls for panic, and panic is the enemy of sound judgment anyway. It calls for the same unglamorous prudence our grandparents considered ordinary. Keep some cash margin, know your local growers, and put real food in deep storage while it is cheap and available, because the entire arc of this story is that cheap and available is a closing window.
Families looking for a straightforward place to start can visit Heaven’s Harvest and use promo code Patriot for 15 percent off long-term storable food. The forecasts may yet soften, the strait may yet reopen, and we should pray they do. But hope is a fine thing to hold and a foolish thing to eat.
