It’s not really deniable that western civilization is saturated with domestic propaganda geared toward manipulating the way the public thinks, acts, works, shops and votes. Mass media employees have attested to the fact that they experience constant pressure to administer narratives which are favorable to the political status quo of the US empire.
The managers of empire have publicly acknowledged that they have a vested interest in manipulating public thought. Casual naked-eye observation of the way the mass media reliably support every US war, rally behind the US foreign policy objective of the day, and display overwhelming bias against empire-targeted governments makes it abundantly obvious that this is happening when viewed with any degree of critical thought.
To deny that these mass-scale manipulations have an effect would be as absurd as denying that advertising — a near trillion-dollar industry — has an effect. It’s just an uncomfortable fact that as much as we like to think of ourselves as free-thinking sovereign agents immune to outside influence, human minds are very hackable. Manipulators understand this, and the science of modern propaganda which has been advancing for over a century understands this with acute lucidity.
By continually hammering our minds with simple repeated messaging about the nature of the world we live in, propagandists are able to exploit glitches in human cognition like the illusory truth effect, which causes our minds to mistake the experience of having heard something before with the experience of having heard something that is true.
Our indoctrination into the mainstream imperial worldview begins when we are very young, largely because schooling is intertwined with the same power structures whose information interests are served by that worldview, and because powerful plutocrats like John D Rockefeller actively inserted themselves into the formation of modern schooling systems.
Our worldview is formed when we are young in the interests of our rulers, and from there cognitive biases take over which protect and reinforce that worldview, typically preserving them in more or less the same form for the rest of our lives.
This is what makes it so hard to convince someone that their beliefs about an issue are falsehoods born of propaganda. I see a lot of people blame this problem on the fact that critical thinking isn’t taught in schools, and I’ve seen some strains of Marxist thought arguing that westerners choose to espouse propaganda narratives because they know it advances their own class interests, and I’m sure both of these factor into the equation to some extent. But the primary reason people tend to remain committed to their propaganda-installed perspectives actually has a much simpler, well-documented explanation.
Modern psychology tells us that people don’t just tend to hold onto their propaganda-induced belief systems; people tend to hold onto any belief system. Belief perseverance, as the name suggests, describes the way people tend to cling to their beliefs even when presented with evidence disproving them. The theory goes that back when humans lived in tribes that were often hostile to each other, our tribal cohesion and knowing who we can trust mattered more to our survival than taking the time to figure out what’s objectively true, so now we’ve got these brains that tend to prioritize loyalty to our modern “tribes” like our nation, our religion, our ideological factions and our pet causes.
This tendency can take the form of motivated reasoning, where our emotional interests and “tribal” loyalties color the way we take in new information. It can also give rise to the backfire effect, where being confronted with evidence which conflicts with one’s worldview will not only fail to change their beliefs but actually strengthen them.
So the simple answer to why people cling to beliefs instilled by imperial propaganda is because that’s just how minds work. If you can consistently and forcefully indoctrinate someone from an early age and then give them a mainstream ideological “tribe” with which to identify in their indoctrination, the cognitive glitches in these newly-evolved brains of ours act as sentries which protect those worldviews you implanted. Which is exactly what modern propaganda, and our modern political systems, are set up to do.
I often see people expressing bewilderment about the way the smartest people they know subscribe to the most ridiculous propaganda narratives out there. This is why. A smart person who has been effectively indoctrinated by propaganda will just be more clever than someone of average intelligence in defending their beliefs. Some of the most foam-brained foreign policy think pieces you’ll ever read come from PhDs and Ivy League graduates, because all their intelligence gives them is the ability to make intelligent-sounding arguments for why it would be good and smart for the US military to do something evil and stupid.
The Oatmeal has a great comic about this (which someone also made into a video if you prefer). Importantly, the author correctly notes that the mind’s tendency to forcefully protect its worldview does not mean it’s impossible to change one’s beliefs in light of new evidence, only that it is more difficult than accepting beliefs which confirm one’s biases. It takes some work, and it takes sincerity and self-honesty, but it can be done. Which is happy news for those of us who have an interest in convincing people to abandon their propaganda-constructed worldviews for reality-based ones.
Sometimes just being patient with someone, showing empathy, treating them how we’d like to be treated, and working to establish things in common to overcome the primitive psychology which screams we’re from a hostile tribe can accomplish a lot more than just laying out tons of objective facts disproving their believed narrative about Russia or China or their own government or what have you.
And above all we can just keep telling the truth, in as many fresh, engaging and creative ways as we can come up with. The more we do this, the more opportunities there are for someone to catch a glimmer of something beyond the veil of their propaganda-installed worldview and the cognitive biases which protect it. The more such opportunities we create, the greater a chance the truth has of getting a word in edgewise.
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Five Things New “Preppers” Forget When Getting Ready for Bad Times Ahead
The preparedness community is growing faster than it has in decades. Even during peak times such as Y2K, the economic downturn of 2008, and Covid, the vast majority of Americans made sure they had plenty of toilet paper but didn’t really stockpile anything else.
Things have changed. There’s a growing anxiety in this presidential election year that has prompted more Americans to get prepared for crazy events in the future. Some of it is being driven by fearmongers, but there are valid concerns with the economy, food supply, pharmaceuticals, the energy grid, and mass rioting that have pushed average Americans into “prepper” mode.
There are degrees of preparedness. One does not have to be a full-blown “doomsday prepper” living off-grid in a secure Montana bunker in order to be ahead of the curve. In many ways, preparedness isn’t about being able to perfectly handle every conceivable situation. It’s about being less dependent on government for as long as possible. Those who have proper “preps” will not be waiting for FEMA to distribute emergency supplies to the desperate masses.
Below are five things people new to preparedness (and sometimes even those with experience) often forget as they get ready. All five are common sense notions that do not rely on doomsday in order to be useful. It may be nice to own a tank during the apocalypse but there’s not much you can do with it until things get really crazy. The recommendations below can have places in the lives of average Americans whether doomsday comes or not.
Note: The information provided by this publication or any related communications is for informational purposes only and should not be considered as financial advice. We do not provide personalized investment, financial, or legal advice.
Secured Wealth
Whether in the bank or held in a retirement account, most Americans feel that their life’s savings is relatively secure. At least they did until the last couple of years when de-banking, geopolitical turmoil, and the threat of Central Bank Digital Currencies reared their ugly heads.
It behooves Americans to diversify their holdings. If there’s a triggering event or series of events that cripple the financial systems or devalue the U.S. Dollar, wealth can evaporate quickly. To hedge against potential turmoil, many Americans are looking in two directions: Crypto and physical precious metals.
There are huge advantages to cryptocurrencies, but there are also inherent risks because “virtual” money can become challenging to spend. Add in the push by central banks and governments to regulate or even replace cryptocurrencies with their own versions they control and the risks amplify. There’s nothing wrong with cryptocurrencies today but things can change rapidly.
As for physical precious metals, many Americans pay cash to keep plenty on hand in their safe. Rolling over or transferring retirement accounts into self-directed IRAs is also a popular option, but there are caveats. It can often take weeks or even months to get the gold and silver shipped if the owner chooses to close their account. This is why Genesis Gold Group stands out. Their relationship with the depositories allows for rapid closure and shipping, often in less than 10 days from the time the account holder makes their move. This can come in handy if things appear to be heading south.
Lots of Potable Water
One of the biggest shocks that hit new preppers is understanding how much potable water they need in order to survive. Experts claim one gallon of water per person per day is necessary. Even the most conservative estimates put it at over half-a-gallon. That means that for a family of four, they’ll need around 120 gallons of water to survive for a month if the taps turn off and the stores empty out.
Being near a fresh water source, whether it’s a river, lake, or well, is a best practice among experienced preppers. It’s necessary to have a water filter as well, even if the taps are still working. Many refuse to drink tap water even when there is no emergency. Berkey was our previous favorite but they’re under attack from regulators so the Alexapure systems are solid replacements.
For those in the city or away from fresh water sources, storage is the best option. This can be challenging because proper water storage containers take up a lot of room and are difficult to move if the need arises. For “bug in” situations, having a larger container that stores hundreds or even thousands of gallons is better than stacking 1-5 gallon containers. Unfortunately, they won’t be easily transportable and they can cost a lot to install.
Water is critical. If chaos erupts and water infrastructure is compromised, having a large backup supply can be lifesaving.
Pharmaceuticals and Medical Supplies
There are multiple threats specific to the medical supply chain. With Chinese and Indian imports accounting for over 90% of pharmaceutical ingredients in the United States, deteriorating relations could make it impossible to get the medicines and antibiotics many of us need.
Stocking up many prescription medications can be hard. Doctors generally do not like to prescribe large batches of drugs even if they are shelf-stable for extended periods of time. It is a best practice to ask your doctor if they can prescribe a larger amount. Today, some are sympathetic to concerns about pharmacies running out or becoming inaccessible. Tell them your concerns. It’s worth a shot. The worst they can do is say no.
If your doctor is unwilling to help you stock up on medicines, then Jase Medical is a good alternative. Through telehealth, they can prescribe daily meds or antibiotics that are shipped to your door. As proponents of medical freedom, they empathize with those who want to have enough medical supplies on hand in case things go wrong.
Energy Sources
The vast majority of Americans are locked into the grid. This has proven to be a massive liability when the grid goes down. Unfortunately, there are no inexpensive remedies.
Those living off-grid had to either spend a lot of money or effort (or both) to get their alternative energy sources like solar set up. For those who do not want to go so far, it’s still a best practice to have backup power sources. Diesel generators and portable solar panels are the two most popular, and while they’re not inexpensive they are not out of reach of most Americans who are concerned about being without power for extended periods of time.
Natural gas is another necessity for many, but that’s far more challenging to replace. Having alternatives for heating and cooking that can be powered if gas and electric grids go down is important. Have a backup for items that require power such as manual can openers. If you’re stuck eating canned foods for a while and all you have is an electric opener, you’ll have problems.
Don’t Forget the Protein
When most think about “prepping,” they think about their food supply. More Americans are turning to gardening and homesteading as ways to produce their own food. Others are working with local farmers and ranchers to purchase directly from the sources. This is a good idea whether doomsday comes or not, but it’s particularly important if the food supply chain is broken.
Most grocery stores have about one to two weeks worth of food, as do most American households. Grocers rely heavily on truckers to receive their ongoing shipments. In a crisis, the current process can fail. It behooves Americans for multiple reasons to localize their food purchases as much as possible.
Long-term storage is another popular option. Canned foods, MREs, and freeze dried meals are selling out quickly even as prices rise. But one component that is conspicuously absent in shelf-stable food is high-quality protein. Most survival food companies offer low quality “protein buckets” or cans of meat, but they are often barely edible.
Prepper All-Naturals offers premium cuts of steak that have been cooked sous vide and freeze dried to give them a 25-year shelf life. They offer Ribeye, NY Strip, and Tenderloin among others.
Having buckets of beans and rice is a good start, but keeping a solid supply of high-quality protein isn’t just healthier. It can help a family maintain normalcy through crises.
Prepare Without Fear
With all the challenges we face as Americans today, it can be emotionally draining. Citizens are scared and there’s nothing irrational about their concerns. Being prepared and making lifestyle changes to secure necessities can go a long way toward overcoming the fears that plague us. We should hope and pray for the best but prepare for the worst. And if the worst does come, then knowing we did what we could to be ready for it will help us face those challenges with confidence.
