(Alt-Market)—I was recently watching a video by some of my favorite movie commentators in which they were lamenting the apparent death of the movie theater business. They cited a long list of recent blockbuster bombs with some confusion as to why so many films were failing. In particular, they had predicted the film ‘Furiosa’ (a feminist bait and switch movie designed to replace the more popular male Mad Max character) would do relatively well. Yet, the movie bit the dust in epic fashion. They were bewildered as to why this occurred.
They posited numerous social and economic theories trying to explain why so many big budget bonanzas were losing money. They of course suggested that the covid event might have pushed people to adjust to streaming services as the better option. They noted that theaters can be more frustrating because of loud customers. They tried to apply some economic theories to the situation (these theories were overly simplistic and painful, but these guys aren’t economists so I gave them a pass).
However, when the concept of the culture war was briefly broached, they dismissed it immediately.
They acted as if it wasn’t a part of the equation at all; a mere fringe element of “click baiters” trying to make something out of nothing. The idea that people are boycotting Hollywood on principle was too much for these film critics to handle. And, I have to say, the level of delusion required to ignore the effects of the culture war is mind boggling to me. If you don’t understand the culture war, then you don’t understand a thing that’s happening in America (and many parts of Europe) today.
People Oblivious To The Importance Of The Culture War
I realize that there are people out there that refuse to engage in anything political. Some of them don’t like to involve themselves in conflict of any kind. Others see themselves as “above it all” and superior to anyone that spends time on politics, social issues or “conspiracy theories.” This seems more like a coping mechanism for those that don’t grasp the complicated nature of civil division.
Yes, it’s easier to turn a blind eye to what’s happening and pretend like the chaos is random, but the fact is that our civilization is changing and breaking apart rapidly and this is by design. EVERYONE will be affected by these conditions and consequences whether they believe in the culture war or not.
The world of film might be seen as frivolous to a lot of conservatives out there, but it has always fascinated me because it’s a perfect window into cultural conflicts. Film is supposed to be an expression of modern day mythology, but it can also be a look into ideological influences behind the curtain. It’s often used as a vehicle for establishment propaganda.
The utter failure of Disney’s efforts to force woke cultism into Star Wars is a good example. Their latest series, The Acolyte, is perhaps the worst performing Star Wars production of all time. The show has been described as “morally relative lesbian witches in space” and a DEI propaganda disaster.
The response from Disney and the media? Blame the audience, the consumers, instead of admitting they created a bad product that no one wants. They say you should want to watch it. If you don’t, then there’s something wrong with YOU.
The Communistic Erasure Of Consumer Choice
It’s not only about movies. Nearly every major corporation has engaged in woke warfare since around 2016 and they have been relentless in their mission to make far-left extremism the dominant ideology in the western world. Even to the point that they are willing to lose a massive portion of their customer base in the process (Bud Light is a great example of this).
The corporate insurgency against consumers is never more obvious than it is in June, unilaterally declared “Pride Month” by an army of international companies and non-profit organizations. Make no mistake, “Pride” is not a grassroots endeavor or a redress of grievances. The LGBT community has no legitimate grievances and they have the same exact rights under the law as everyone else. Pride month is not about equality, it’s about power and cultural control.
DEI is the same; a corporate effort to inject woke politics into daily life for workers as well as consumers until the rhetoric is so ingrained into everyone’s existence that they no longer question its legitimacy.
Almost no one asked for pride month. Almost no one asked for DEI. Most people just don’t care. Yet, every year for the past several years corporations and elements of government have foisted these ideas on the population and told us this is something we will have to embrace if we want to be considered “good people.”
It is this argument which I want to focus on – The idea that corporations are now dictating morality to the public as if they are the arbiters of our social norms.
Corporations Treating Consumers As Indentured Servants
At some point along the way (it’s hard to determine exactly when) corporations took on a new mantra, a new way of looking at business. These companies have always sought to influence people to buy products, often through dishonest and manipulative marketing. That’s not what I’m talking about.
In our new era corporations have decided that products no longer have to appeal to the buyers. They’re no longer beholden to the customer, the customer is beholden to them. In other words, if they put out a product with woke intent then the customer must buy that product and love it unconditionally or that customer is labeled an enemy.
This is a grotesque juxtaposition of the traditional business/consumer relationship. I have long argued that corporations are not free market entities but socialist constructs chartered and protected by governments. However, they used to at least care about making consumers happy so that they could make a profit and continue to function. This is no longer the case.
Today, corporations treat consumers as slaves on a plantation. They are to be told what to eat, what to drink, what to love, what to hate and what to think. Just look at what happens when consumers have push back against woke ideology or DEI in corporate marketing; in almost every case that company along with the establishment media ATTACK their customers as racists, bigots, misogynists or fascists.
They’ll argue that if a group of customers doesn’t like a product because of the political messaging, then they don’t want those people as customers. They proudly point those people to the door. Then, when their products fail and their sales implode, they once again blame the “bigots and racists.”
The Real Reason Why Corporations Don’t Care Anymore?
Of course, everyone’s first instinct would be to point out that these companies are self destructing. You can’t treat the majority of your buyers like contagious lepers and expect to continue bringing in profits. Eventually, these corporations will die. That said, I would like to suggest three alternative theories…
Theory #1: I have talked a lot in the past about ESG and how it failed as a tool for consolidating power. Globalists, through groups like the Council For Inclusive Capitalism, thought they could unify corporations under the ESG lending umbrella and then use them as an influence-monopoly to pressure the public to submit to woke ideals. This public resisted this program and exposed the agenda.
But, what if ESG was just a beta test? What if the real goal is to go full communist – Making governments and central banks the primary source of ESG funding.
Coffee the Christian way: Promised Grounds
In other words, what if these corporations know something we don’t and they expect governments to eventually step in and save them with a perpetual woke bailout? Any company that toes the line when it comes to progressive politics gets saved. Any company that doesn’t is allowed to collapse.
Theory #2: What if major corporations are acting like they don’t need to satisfy consumers because corporate leaders have been told that the system is going to break down in the near term? What if they’ve abandoned their mandate to pursue profits and have become propaganda peddlers because they know profits don’t matter anymore?
If the economy is about to suffer a Great Depression-like destabilization (or something worse), then this might explain why corporate CEOs have allowed their products and public relationships to derail.
Theory #3: Then there is the possibility that the concept of the customer as an indentured servant to the corporation is a median step towards an Orwellian future – The idea of the “Sharing Economy” promoted by the World Economic Forum. What if the habit of trying to shame consumers into accepting whatever product they get is meant to acclimate the populace to a culture in which free market choice completely disappears?
In the Sharing Economy (built around a cashless society) government provides everything while you own nothing. The principle of private property evaporates. In this kind of environment the public would have to settle for whatever food they are given, whatever housing they are given, whatever tools they are given, whatever job they are given, whatever entertainment they are given, etc.
The End Game
When people are “given” something the expectation is that they are supposed to be grateful for it no matter what it is. That is to say, the Sharing Economy would breed a slave mentality in which everyone must be happy with what little they have. If they complain, well, they’re ungrateful little monsters that need to be dealt with, right?
This is how the corporate world is treating the public RIGHT NOW. Imagine what things will be like in the next decade if we allow this trend to continue? Corporations can’t force us to buy their DEI garbage today, but what if tomorrow governments give them that power? What if they become the only suppliers?
This is what the culture war is really all about. There are people who want to embrace the dystopian system (mostly leftists) and people who see this system for the evil it truly is. There are people who want to perpetuate the woke cult, and people who are boycotting it. The skeptics who remain ignorant of this war don’t matter; they are flotsam bobbing aimlessly on the tides of history. They don’t care about it now, but they will care in the near future when their freedom of choice disappears completely.
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Five Things New “Preppers” Forget When Getting Ready for Bad Times Ahead
The preparedness community is growing faster than it has in decades. Even during peak times such as Y2K, the economic downturn of 2008, and Covid, the vast majority of Americans made sure they had plenty of toilet paper but didn’t really stockpile anything else.
Things have changed. There’s a growing anxiety in this presidential election year that has prompted more Americans to get prepared for crazy events in the future. Some of it is being driven by fearmongers, but there are valid concerns with the economy, food supply, pharmaceuticals, the energy grid, and mass rioting that have pushed average Americans into “prepper” mode.
There are degrees of preparedness. One does not have to be a full-blown “doomsday prepper” living off-grid in a secure Montana bunker in order to be ahead of the curve. In many ways, preparedness isn’t about being able to perfectly handle every conceivable situation. It’s about being less dependent on government for as long as possible. Those who have proper “preps” will not be waiting for FEMA to distribute emergency supplies to the desperate masses.
Below are five things people new to preparedness (and sometimes even those with experience) often forget as they get ready. All five are common sense notions that do not rely on doomsday in order to be useful. It may be nice to own a tank during the apocalypse but there’s not much you can do with it until things get really crazy. The recommendations below can have places in the lives of average Americans whether doomsday comes or not.
Note: The information provided by this publication or any related communications is for informational purposes only and should not be considered as financial advice. We do not provide personalized investment, financial, or legal advice.
Secured Wealth
Whether in the bank or held in a retirement account, most Americans feel that their life’s savings is relatively secure. At least they did until the last couple of years when de-banking, geopolitical turmoil, and the threat of Central Bank Digital Currencies reared their ugly heads.
It behooves Americans to diversify their holdings. If there’s a triggering event or series of events that cripple the financial systems or devalue the U.S. Dollar, wealth can evaporate quickly. To hedge against potential turmoil, many Americans are looking in two directions: Crypto and physical precious metals.
There are huge advantages to cryptocurrencies, but there are also inherent risks because “virtual” money can become challenging to spend. Add in the push by central banks and governments to regulate or even replace cryptocurrencies with their own versions they control and the risks amplify. There’s nothing wrong with cryptocurrencies today but things can change rapidly.
As for physical precious metals, many Americans pay cash to keep plenty on hand in their safe. Rolling over or transferring retirement accounts into self-directed IRAs is also a popular option, but there are caveats. It can often take weeks or even months to get the gold and silver shipped if the owner chooses to close their account. This is why Genesis Gold Group stands out. Their relationship with the depositories allows for rapid closure and shipping, often in less than 10 days from the time the account holder makes their move. This can come in handy if things appear to be heading south.
Lots of Potable Water
One of the biggest shocks that hit new preppers is understanding how much potable water they need in order to survive. Experts claim one gallon of water per person per day is necessary. Even the most conservative estimates put it at over half-a-gallon. That means that for a family of four, they’ll need around 120 gallons of water to survive for a month if the taps turn off and the stores empty out.
Being near a fresh water source, whether it’s a river, lake, or well, is a best practice among experienced preppers. It’s necessary to have a water filter as well, even if the taps are still working. Many refuse to drink tap water even when there is no emergency. Berkey was our previous favorite but they’re under attack from regulators so the Alexapure systems are solid replacements.
For those in the city or away from fresh water sources, storage is the best option. This can be challenging because proper water storage containers take up a lot of room and are difficult to move if the need arises. For “bug in” situations, having a larger container that stores hundreds or even thousands of gallons is better than stacking 1-5 gallon containers. Unfortunately, they won’t be easily transportable and they can cost a lot to install.
Water is critical. If chaos erupts and water infrastructure is compromised, having a large backup supply can be lifesaving.
Pharmaceuticals and Medical Supplies
There are multiple threats specific to the medical supply chain. With Chinese and Indian imports accounting for over 90% of pharmaceutical ingredients in the United States, deteriorating relations could make it impossible to get the medicines and antibiotics many of us need.
Stocking up many prescription medications can be hard. Doctors generally do not like to prescribe large batches of drugs even if they are shelf-stable for extended periods of time. It is a best practice to ask your doctor if they can prescribe a larger amount. Today, some are sympathetic to concerns about pharmacies running out or becoming inaccessible. Tell them your concerns. It’s worth a shot. The worst they can do is say no.
If your doctor is unwilling to help you stock up on medicines, then Jase Medical is a good alternative. Through telehealth, they can prescribe daily meds or antibiotics that are shipped to your door. As proponents of medical freedom, they empathize with those who want to have enough medical supplies on hand in case things go wrong.
Energy Sources
The vast majority of Americans are locked into the grid. This has proven to be a massive liability when the grid goes down. Unfortunately, there are no inexpensive remedies.
Those living off-grid had to either spend a lot of money or effort (or both) to get their alternative energy sources like solar set up. For those who do not want to go so far, it’s still a best practice to have backup power sources. Diesel generators and portable solar panels are the two most popular, and while they’re not inexpensive they are not out of reach of most Americans who are concerned about being without power for extended periods of time.
Natural gas is another necessity for many, but that’s far more challenging to replace. Having alternatives for heating and cooking that can be powered if gas and electric grids go down is important. Have a backup for items that require power such as manual can openers. If you’re stuck eating canned foods for a while and all you have is an electric opener, you’ll have problems.
Don’t Forget the Protein
When most think about “prepping,” they think about their food supply. More Americans are turning to gardening and homesteading as ways to produce their own food. Others are working with local farmers and ranchers to purchase directly from the sources. This is a good idea whether doomsday comes or not, but it’s particularly important if the food supply chain is broken.
Most grocery stores have about one to two weeks worth of food, as do most American households. Grocers rely heavily on truckers to receive their ongoing shipments. In a crisis, the current process can fail. It behooves Americans for multiple reasons to localize their food purchases as much as possible.
Long-term storage is another popular option. Canned foods, MREs, and freeze dried meals are selling out quickly even as prices rise. But one component that is conspicuously absent in shelf-stable food is high-quality protein. Most survival food companies offer low quality “protein buckets” or cans of meat, but they are often barely edible.
Prepper All-Naturals offers premium cuts of steak that have been cooked sous vide and freeze dried to give them a 25-year shelf life. They offer Ribeye, NY Strip, and Tenderloin among others.
Having buckets of beans and rice is a good start, but keeping a solid supply of high-quality protein isn’t just healthier. It can help a family maintain normalcy through crises.
Prepare Without Fear
With all the challenges we face as Americans today, it can be emotionally draining. Citizens are scared and there’s nothing irrational about their concerns. Being prepared and making lifestyle changes to secure necessities can go a long way toward overcoming the fears that plague us. We should hope and pray for the best but prepare for the worst. And if the worst does come, then knowing we did what we could to be ready for it will help us face those challenges with confidence.
