A pattern has emerged that is undeniable. Companies that choose to “go woke” are going broke. In fact, this is even happening to some of the largest and most famous corporations in the entire country. There is a certain portion of the population that absolutely hates having “woke” propaganda shoved down their throats and the throats of their children, and in 2023 we are seeing economic boycotts on a scale that we have never seen before.
This is a good thing, because the only way these companies are going to willingly change their behavior is if they see that pushing a radical social agenda dramatically affects the bottom line.
Bud Light is a perfect example. On April 1st, Dylan Mulvaney sent shockwaves all over the Internet by promoting Bud Light on social media…
On April 1, Mulvaney posted two pictures on social media.
In one picture, she held a can of Bud Light with her picture on it, and in another picture, she sat in a bubble bath with Bud Light cans around her.
At first a lot of people thought that this was a joke.
After all, it seemed extremely unlikely that a company like Bud Light would actually hire Dylan Mulvaney to promote the brand.
But that is precisely what happened, and the backlash was furious.
To this day, millions of conservatives are refusing to purchase Bud Light, and sales have fallen “by more than 25%”…
After four months of hiring freezes and layoffs — with some beer truck drivers getting heckled and harassed even as Bud Light sales have dropped by more than 25% — Anheuser-Busch wholesalers have accepted that they have lost a chunk of their customers for good — and need to focus on a new crop of drinkers.
“Consumers have made a choice,” said an executive at a Texas-based beer distributor who did not want to be identified. “They have left [Bud Light] and that’s how it’s going to be. I don’t envision a big percentage of them coming back.”
Target is another example.
It turns out that millions of conservative parents were absolutely disgusted by the sick clothing and accessories that the retailer was promoting to their children, and so many of them simply stopped shopping there. As a result, sales results for the second quarter were extremely dismal…
The second quarter just wrapped up for the 2024 fiscal year, meaning it’s time to dive in and see who crushed it … and who got crushed.
Target, as you can probably guess by now, falls into the latter category.
“Target was our worst performer in the quarter, primarily driven by customers and public reaction to in-store promotions for the month of June,” Smead Capital Management wrote in a letter to investors this week.
Over the past year, shares of Target are down more than 20 percent, and the outlook for the future is not good at all.
Netflix is another company that has learned that it does not pay to go woke.
After coming out with a very twisted slate of “woke” programming over the past couple of years, the streaming giant has begun to hemorrhage subscribers.
In fact, the company lost nearly a million subscribers during the second quarter alone…
The carnage at Netflix keeps getting worse. On Tuesday, the far left-wing streamer revealed that it lost close to 1 million subscribers in the second quarter — the largest quarterly loss of customers in the company’s history.
I fully expect the “carnage” at Netflix to continue, but there is one company that has all of the other examples that I have shared with you so far beat by a mile.
Once upon a time, parents all over America trusted Disney to produce family-friendly content for their children. As a result, Disney became one of the largest entertainment companies in the world.
But then Disney went “woke”, and results started to turn sour.
Here in 2023, Disney movie after Disney movie has absolutely flopped at the box office, and it is being projected that the company’s film losses so far this year could be around a billion dollars…
Disney have faced a summer of box office disasters bringing the studio’s total losses to almost $1 billion. This includes Harrison Ford’s Indiana Jones and the Dial of Destiny being set to go down as one of the biggest flops in Hollywood history.
Unfortunately, even after everything that we have already witnessed, some companies out there continue to insist on pushing “woke” propaganda.
Earlier today, Costa Coffee was making national headlines for all the wrong reasons…
Anti-LGBTQ social media users are threatening to boycott the world’s second-largest coffee chain after a photo of one of its mobile cafe vans, which bore an illustration of a transgender person, began to circulate online Monday.
The hashtag #BoycottCostaCoffee garnered traction after outspoken critics took issue with the illustration, which shows a trans person with scars from a double mastectomy, also known as top surgery. Others tweeted in support of the illustration, saying it brought visibility to trans people. It was not immediately clear when the illustration was first displayed or how many cafe vans it was printed on.
This certainly isn’t going to help them sell coffee.
So why are they doing it?
Our country is so divided today, and CEOs know that getting involved in politics will likely alienate a substantial portion of the consumer base.
Coffee the Christian way: Promised Grounds
But some CEOs just continue to make self-destructive decisions anyway.
Needless to say, it isn’t just companies that are going “woke” and paying a price for it.
Entire states have chosen to embrace “woke” ideology, and this is one of the reasons why so many people and businesses have been migrating from blue states to red states…
With a single tweet, Chamath Palihapitiya, the CEO of Social Capital, recently became the provocative main character of the day on Twitter (now rebranding to X).
Palihapitiya sent out a screenshot of a Bloomberg article based on how six southern states had contributed more to U.S. gross domestic product than the northeast corridor of Washington-New York-Boston for the first time in history.
But it was his accompanying caption that sparked hot debate: “Go woke, go broke,” he said, implying that the ongoing culture war and economic policies of northeastern states had facilitated the migration of wealth and economic power to the South.
Of course the largest “woke” institution of all is the federal government.
And it deeply grieves me to write that.
The Republic that our founders established is unrecognizable today, and thanks to our deeply liberal spending policies we are now 32 trillion dollars in debt.
On Tuesday, Fitch announced that it had decided to officially downgrade U.S. debt from AAA to AA+…
President Biden’s administration is placing the blame for the U.S.’ drop in credit rating on former President Donald Trump and the Jan. 6 riots.
Fitch announced Tuesday it has officially downgraded the U.S.’ long-term foreign-currency issuer default rating to “AA+” from “AAA,” saying the downgrade “reflects the expected fiscal deterioration” and the nation’s heavy debt burden.
This is a really big deal, especially if the downgrade turns out to be permanent.
Our entire society is on a deeply self-destructive path, and we desperately need to wake up from all of this “woke” nonsense.mWill that happen? Let us hope so, because the clock is ticking…
Michael’s new book entitled “End Times” is now available in paperback and for the Kindle on Amazon.com, and you can check out his new Substack newsletter right here.
Article cross-posted from The Economic Collapse Blog.
Five Things New “Preppers” Forget When Getting Ready for Bad Times Ahead
The preparedness community is growing faster than it has in decades. Even during peak times such as Y2K, the economic downturn of 2008, and Covid, the vast majority of Americans made sure they had plenty of toilet paper but didn’t really stockpile anything else.
Things have changed. There’s a growing anxiety in this presidential election year that has prompted more Americans to get prepared for crazy events in the future. Some of it is being driven by fearmongers, but there are valid concerns with the economy, food supply, pharmaceuticals, the energy grid, and mass rioting that have pushed average Americans into “prepper” mode.
There are degrees of preparedness. One does not have to be a full-blown “doomsday prepper” living off-grid in a secure Montana bunker in order to be ahead of the curve. In many ways, preparedness isn’t about being able to perfectly handle every conceivable situation. It’s about being less dependent on government for as long as possible. Those who have proper “preps” will not be waiting for FEMA to distribute emergency supplies to the desperate masses.
Below are five things people new to preparedness (and sometimes even those with experience) often forget as they get ready. All five are common sense notions that do not rely on doomsday in order to be useful. It may be nice to own a tank during the apocalypse but there’s not much you can do with it until things get really crazy. The recommendations below can have places in the lives of average Americans whether doomsday comes or not.
Note: The information provided by this publication or any related communications is for informational purposes only and should not be considered as financial advice. We do not provide personalized investment, financial, or legal advice.
Secured Wealth
Whether in the bank or held in a retirement account, most Americans feel that their life’s savings is relatively secure. At least they did until the last couple of years when de-banking, geopolitical turmoil, and the threat of Central Bank Digital Currencies reared their ugly heads.
It behooves Americans to diversify their holdings. If there’s a triggering event or series of events that cripple the financial systems or devalue the U.S. Dollar, wealth can evaporate quickly. To hedge against potential turmoil, many Americans are looking in two directions: Crypto and physical precious metals.
There are huge advantages to cryptocurrencies, but there are also inherent risks because “virtual” money can become challenging to spend. Add in the push by central banks and governments to regulate or even replace cryptocurrencies with their own versions they control and the risks amplify. There’s nothing wrong with cryptocurrencies today but things can change rapidly.
As for physical precious metals, many Americans pay cash to keep plenty on hand in their safe. Rolling over or transferring retirement accounts into self-directed IRAs is also a popular option, but there are caveats. It can often take weeks or even months to get the gold and silver shipped if the owner chooses to close their account. This is why Genesis Gold Group stands out. Their relationship with the depositories allows for rapid closure and shipping, often in less than 10 days from the time the account holder makes their move. This can come in handy if things appear to be heading south.
Lots of Potable Water
One of the biggest shocks that hit new preppers is understanding how much potable water they need in order to survive. Experts claim one gallon of water per person per day is necessary. Even the most conservative estimates put it at over half-a-gallon. That means that for a family of four, they’ll need around 120 gallons of water to survive for a month if the taps turn off and the stores empty out.
Being near a fresh water source, whether it’s a river, lake, or well, is a best practice among experienced preppers. It’s necessary to have a water filter as well, even if the taps are still working. Many refuse to drink tap water even when there is no emergency. Berkey was our previous favorite but they’re under attack from regulators so the Alexapure systems are solid replacements.
For those in the city or away from fresh water sources, storage is the best option. This can be challenging because proper water storage containers take up a lot of room and are difficult to move if the need arises. For “bug in” situations, having a larger container that stores hundreds or even thousands of gallons is better than stacking 1-5 gallon containers. Unfortunately, they won’t be easily transportable and they can cost a lot to install.
Water is critical. If chaos erupts and water infrastructure is compromised, having a large backup supply can be lifesaving.
Pharmaceuticals and Medical Supplies
There are multiple threats specific to the medical supply chain. With Chinese and Indian imports accounting for over 90% of pharmaceutical ingredients in the United States, deteriorating relations could make it impossible to get the medicines and antibiotics many of us need.
Stocking up many prescription medications can be hard. Doctors generally do not like to prescribe large batches of drugs even if they are shelf-stable for extended periods of time. It is a best practice to ask your doctor if they can prescribe a larger amount. Today, some are sympathetic to concerns about pharmacies running out or becoming inaccessible. Tell them your concerns. It’s worth a shot. The worst they can do is say no.
If your doctor is unwilling to help you stock up on medicines, then Jase Medical is a good alternative. Through telehealth, they can prescribe daily meds or antibiotics that are shipped to your door. As proponents of medical freedom, they empathize with those who want to have enough medical supplies on hand in case things go wrong.
Energy Sources
The vast majority of Americans are locked into the grid. This has proven to be a massive liability when the grid goes down. Unfortunately, there are no inexpensive remedies.
Those living off-grid had to either spend a lot of money or effort (or both) to get their alternative energy sources like solar set up. For those who do not want to go so far, it’s still a best practice to have backup power sources. Diesel generators and portable solar panels are the two most popular, and while they’re not inexpensive they are not out of reach of most Americans who are concerned about being without power for extended periods of time.
Natural gas is another necessity for many, but that’s far more challenging to replace. Having alternatives for heating and cooking that can be powered if gas and electric grids go down is important. Have a backup for items that require power such as manual can openers. If you’re stuck eating canned foods for a while and all you have is an electric opener, you’ll have problems.
Don’t Forget the Protein
When most think about “prepping,” they think about their food supply. More Americans are turning to gardening and homesteading as ways to produce their own food. Others are working with local farmers and ranchers to purchase directly from the sources. This is a good idea whether doomsday comes or not, but it’s particularly important if the food supply chain is broken.
Most grocery stores have about one to two weeks worth of food, as do most American households. Grocers rely heavily on truckers to receive their ongoing shipments. In a crisis, the current process can fail. It behooves Americans for multiple reasons to localize their food purchases as much as possible.
Long-term storage is another popular option. Canned foods, MREs, and freeze dried meals are selling out quickly even as prices rise. But one component that is conspicuously absent in shelf-stable food is high-quality protein. Most survival food companies offer low quality “protein buckets” or cans of meat, but they are often barely edible.
Prepper All-Naturals offers premium cuts of steak that have been cooked sous vide and freeze dried to give them a 25-year shelf life. They offer Ribeye, NY Strip, and Tenderloin among others.
Having buckets of beans and rice is a good start, but keeping a solid supply of high-quality protein isn’t just healthier. It can help a family maintain normalcy through crises.
Prepare Without Fear
With all the challenges we face as Americans today, it can be emotionally draining. Citizens are scared and there’s nothing irrational about their concerns. Being prepared and making lifestyle changes to secure necessities can go a long way toward overcoming the fears that plague us. We should hope and pray for the best but prepare for the worst. And if the worst does come, then knowing we did what we could to be ready for it will help us face those challenges with confidence.
