Our regular readers may have noticed a lull in the action on Monday. This was unintentional but purposeful and actually quite exciting. My average day of sifting through content, doing my shows, and writing articles was replaced by phone calls, research, and testing that all surrounded one gigantic project: Discern.tv.
Nothing will change here. The same content that drives my passions of fighting radical leftism, globalism, and attacks against the faith will continue to make it to your screens, just as always. But as corporate media continues being shills for the globalist elite cabal and the vast majority in conservative media only focus on the subjects that won’t get them cancelled by their “sugar daddies” in at Google and Facebook, it has become blatantly obvious that America and the world need more honest, intelligent, and discerning media.
That’s why we’re launching Discern.tv.
Things are accelerating faster than expected. Perhaps it’s the appetite for the truth that’s prompting eagerness. I know I’m extremely eager, so much so I’ve had to stop myself from dropping everything and focusing solely on Discern. But we cannot get ahead of ourselves. As I always like to say, I’m in a hurry but I’m not in a rush.
Discern.tv will be a new channel through which patriots and anyone thirsty for truth can come. We are starting small with on-demand videos from a wide variety of sources, all curated and disseminated through our growing network. As the channel evolves, we will add more programs, including live TV. Therein lies one of our biggest challenges, but Lord willing we will be able to get the traction necessary to do what network television companies have failed to do: deliver the REAL stories to the masses.
Unlike most (all?) other channels, we are going to work it in reverse. Many in legacy media started on television and then moved toward their own websites. Others in new media launched on YouTube, Facebook, or Instagram and gained popularity only to find they couldn’t say certain things without risking getting banned. Many have been pushed off the platforms and are now rebuilding on Rumble or other freer speech video sites. Those who have been able to stay on the Big Tech platforms have had to water down their content and avoid anything the Silicon Valley “arbiters of truth” have denounced as anathema.
We are building from the website first. We will be hosting our videos on Rumble, Brighteon, Bitchute, Odyssey, and any other freer speech platforms that we believe will not be coerced into censorship. Unfortunately, none of these platforms are guaranteed to remain free speech advocates, nor are they guaranteed to be around in the future. This is why we are building such a wide footprint instead of taking the logical approach of focusing on a single platform. Lest we forget, it wasn’t too long ago that YouTube and Facebook allowed pretty much any content that wasn’t illegal or against copyright. Today, they censor their content rigorously.
Discern.tv won’t just be videos. We are going to publish articles and possibly even audio podcasts. If it’s quality content with the right messaging, we will find a way to post it on Discern.tv.
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Once we reach a tipping point with our web presence, we will expand to the arenas where censorship still reigns. As long as our foundation is strong and resistant to “cancel culture,” everything else we build on top of it will be a bonus rather than a necessity. This is extremely important because it allows us to never self-censor for the sake of keeping our channel going. We’ve witnessed multiple examples of other conservative channels self-censoring (or getting banned when they didn’t) over the last couple of years.
We will expand to live TV on Roku and other streaming services, for example, but only AFTER we’ve established our web presence on its own. No platform can be considered safe indefinitely, not even the ones that currently embrace free speech.
This project is starting at just the right time. We have the benefit of seeing successes and failures from other networks as they navigated this “brave new world’ of woke Big Tech, corporate virtue signaling, and widespread cancel culture. While part of me wishes we could have been up and running in time to make an impact in the upcoming midterm elections, the other part of me realizes that launching now will give us an opportunity to grow around the problems we’re facing as a nation and a planet. As eager as I am to get going and reach the masses, I’m also humbled by the fact that we have been given an opportunity to launch just when we’re needed the most.
Contacting me through the form at Discern.tv will get you a single email. You won’t be joining a list nor will your email be sold to anyone. We will send out an email when we officially launch… and that’s it. You could always sign up for my free newsletter if you’d like, but filling out the form at Discern.tv is a single-use action.
Those who want to help us launch can learn more about what we’re doing and why at our GiveSendGo page. Of course, financial support is greatly appreciated as well. We need funds to hire patriots and to get the word out to the masses.
America needs this. Americans want this. We need discernment now more than ever. Please help us deliver it. The best way to help is by putting us in your prayers.
Will America-First News Outlets Make it to 2023?
Things are looking grim for conservative and populist news sites.
There’s something happening behind the scenes at several popular conservative news outlets. 2021 was bad, but 2022 is proving to be disastrous for news sites that aren’t “playing ball” with the corporate media narrative. It’s being said that advertisers are cracking down, forcing some of the biggest ad networks like Google and Yahoo to pull their inventory from conservative outlets. This has had two major effects. First, it has cooled most conservative outlets from discussing “taboo” topics like Pandemic Panic Theater, voter fraud, or The Great Reset. Second, it has isolated those ad networks that aren’t playing ball.
Certain topics are anathema for most ad networks. Speaking out against vaccines or vaccine mandates is a certain path to being demonetized. Highlighting voter fraud in the 2020 and future elections is another instant advertising death penalty. Throw in truthful stories about climate change hysteria, Critical Race Theory, and the border crisis and it’s easy to understand how difficult it is for America-First news outlets to spread the facts, share conservative opinions, and still pay the bills.
Without naming names, I have been told of several news outlets who have been forced to either consolidate with larger organizations or who have backed down on covering certain topics out of fear of being “canceled” by the ad networks. I get it. This is a business for many of us and it’s not very profitable. Those of us who do this for a living are often barely squeaking by, so loss of additional revenue can often mean being forced to make cuts. That means not being able to cover the topics properly. Its a Catch-22: Tell the truth and lose the money necessary to keep telling the truth, or avoid the truth and make enough money to survive. Those who have chosen survival simply aren’t able to spread the truth properly.
We will never avoid the truth. The Lord will provide if it is His will. Our job is simply to share the facts, spread the Gospel, and educate as many Americans as possible while exposing the forces of evil.
To those who have the means, we ask that you please donate. We have options available now, but there is no telling when those options will cancel us. We have our GivingFuel page. There have been many who have been canceled by PayPal, but for now it’s still an option. Your generosity is what keeps these sites running and allows us to get the truth to the masses. We’ve had great success in growing but we know we can do more with your assistance.
Thank you, and God Bless!
JD Rucker
