In this April 14, 2020, file photo, the thumbs up Like logo is shown on a sign at Facebook headquarters in Menlo Park, Calif. A new bill before Congress titled the Competition and Transparency in Digital Advertising Act would restore … more > Congressional lawmakers have proposed legislation to break Google and Facebook’s monopoly over digital advertising, accusing the tech giants of profiteering off their market dominance.
Both the House and Senate have introduced the “Competition and Transparency in Digital Advertising Act,” which proponents say would restore and protect fair competition in digital advertising markets that have been dominated by Google and Facebook.
In a statement introducing the bill, Sen. Mike Lee, the bill’s chief sponsor, said it would free the internet from online monopolies.
“This lack of competition in digital advertising means that monopoly rents are being imposed upon every website that is ad-supported and every company—small, medium, or large—that relies on internet advertising to grow its business,” he said. “It is essentially a tax on thousands of American businesses, and thus a tax on millions of American consumers.”
The bill has not yet been scheduled for consideration in committee in either chamber, and it faces pushback from wary lawmakers, particularly those from California, which is home to Apple, Google parent company Alphabet and Facebook parent company Meta, as well as scores of other tech players.
But it marks another of many legislative attempts by Congress to assert federal control over the flourishing and largely ungoverned online industry.
The bill would ban large digital advertising companies like Google from owning more than one part of the digital ad “ecosystem,” and it would block them from playing a dual role in the advertising process.
Large companies, namely Google, would have to end their ownership of both supply-side platforms and demand-side platforms that have helped them generate […]
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I hate being “that guy” who asks people to donate because I think our conservative news network is so crucial, but here I am…
When I left my cushy corporate job in 2017, I did so knowing that my family would have to make sacrifices. But I couldn’t continue to watch the nation slip into oblivion and was inspired by President Trump’s willingness to fight the good fight even at his own personal expense. What I didn’t realize then is that conservative media would be so heavily attacked, canceled, and defunded that the sacrifices would be extreme.
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