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Laurel Hubbard “Save it, see it.”
That’s the tagline of Michelob Ultra’s newest advertising campaign, which purports to give women’s sports more visibility since men’s sports tend to enjoy more coverage, fans, and money. The beer company is asking Instagram users to employ the “save” function on the social media app whenever they see a post from a female athlete, which, in turn, makes that post more visible to other users, thanks to Instagram’s discovery algorithm.
This is a noteworthy goal from Anheuser-Busch. Women’s sports is in jeopardy and in need of saving. But, if this latest marketing campaign is any indication, the billion-dollar beer manufacturer is only contributing to the problem.
In the kickoff ad for the campaign, Michelob Ultra features several female athletes telling us we don’t have to agree with all aspects of their lives, but we can agree to save women’s sports. Also featured in the ad is runner CeCé Telfer. In 2016, Telfer ranked 200th in NCAA Division II Outdoor Track and Field . The following year, Telfer ranked 390th. In 2019, Telfer blew past the competition to win the Division II national title in the 400-meter hurdles and was named All-American. What caused the sudden improvement?
In 2016 and 2017, Telfer competed in men’s track and field before identifying as a woman and competing with women in 2019.
The biological advantage men have over women in athletics is indisputable ; it’s the reason why we have separate sports for men and women. Title IX of the Civil Rights act provides women the opportunity to compete and thrive in athletics on a fair playing field. But that field is shifting.
After Connecticut allowed males who identify as female to compete in girls’ sports, two such athletes won 15 women’s track championship titles between 2017 and 2019. These titles were previously held by nine different girls.
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In 2019, Veronica Ivy, then competing as Rachel McKinnon — a biological male — won the women’s Masters Track Cycling World Championships for the second straight year and also set the world record in a qualifying race. Another biological male competing against […]
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Will America-First News Outlets Make it to 2023?
Things are looking grim for conservative and populist news sites.
There’s something happening behind the scenes at several popular conservative news outlets. 2021 was bad, but 2022 is proving to be disastrous for news sites that aren’t “playing ball” with the corporate media narrative. It’s being said that advertisers are cracking down, forcing some of the biggest ad networks like Google and Yahoo to pull their inventory from conservative outlets. This has had two major effects. First, it has cooled most conservative outlets from discussing “taboo” topics like Pandemic Panic Theater, voter fraud, or The Great Reset. Second, it has isolated those ad networks that aren’t playing ball.
Certain topics are anathema for most ad networks. Speaking out against vaccines or vaccine mandates is a certain path to being demonetized. Highlighting voter fraud in the 2020 and future elections is another instant advertising death penalty. Throw in truthful stories about climate change hysteria, Critical Race Theory, and the border crisis and it’s easy to understand how difficult it is for America-First news outlets to spread the facts, share conservative opinions, and still pay the bills.
Without naming names, I have been told of several news outlets who have been forced to either consolidate with larger organizations or who have backed down on covering certain topics out of fear of being “canceled” by the ad networks. I get it. This is a business for many of us and it’s not very profitable. Those of us who do this for a living are often barely squeaking by, so loss of additional revenue can often mean being forced to make cuts. That means not being able to cover the topics properly. Its a Catch-22: Tell the truth and lose the money necessary to keep telling the truth, or avoid the truth and make enough money to survive. Those who have chosen survival simply aren’t able to spread the truth properly.
We will never avoid the truth. The Lord will provide if it is His will. Our job is simply to share the facts, spread the Gospel, and educate as many Americans as possible while exposing the forces of evil.
To those who have the means, we ask that you please donate. We have options available now, but there is no telling when those options will cancel us. We have our GivingFuel page. There have been many who have been canceled by PayPal, but for now it’s still an option. Your generosity is what keeps these sites running and allows us to get the truth to the masses. We’ve had great success in growing but we know we can do more with your assistance.
Thank you, and God Bless!
JD Rucker