Apple on Monday updated its iOS software for iPhones and iPads to deliver a slew of new features, but the one most talked about is the new privacy setting, App Tracking Transparency.
Apple reports that “with App Tracking Transparency, apps are now required to get a user’s permission to track or access their device’s advertising identifier.”
With this update, apps can no longer share data with data brokers or track data across apps and websites owned by other companies for advertising unless the user allows it.
Apple’s new Tracking Transparency feature (Apple news release)
Facebook, Now a ‘Defender’ of Small Businesses, Cries Foul
Last December, Facebook fired a shot across Apple’s bow by running a full-page ad entitled “Apple vs. the free internet” in The Wall Street Journal, The New York Times and The Washington Post, warning that Apple’s software update “will change the internet as we know it — for the worse.”
The ad focused on the harm small businesses will face because “Apple’s change will limit their ability to run personalized ads.”
“Many in the small business community say this change will be devastating for them too, at a time when they face enormous challenges.”
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“Apple may say that they’re doing this to help people, but the moves clearly track their competitive interests,” he said according to Reuters.
Facebook Faces Tough Road to Convince Users of its Worldview
At a glance, it seems a pretty clear-cut decision.
Most users would want to limit the amount of snooping that companies can conduct on their phones.
And by packaging this update as simply giving the end user the sole power to control tracking, Apple employed something of a jujitsu move — redirecting Facebook’s ire away from Apple and toward its own users.
To circumvent this and put the best positive spin on the situation — and hopefully convince users to click “Allow” — Facebook is running the below splash screen to pop up right before the Transparency screen.
Will America-First News Outlets Make it to 2023?
Things are looking grim for conservative and populist news sites.
There’s something happening behind the scenes at several popular conservative news outlets. 2021 was bad, but 2022 is proving to be disastrous for news sites that aren’t “playing ball” with the corporate media narrative. It’s being said that advertisers are cracking down, forcing some of the biggest ad networks like Google and Yahoo to pull their inventory from conservative outlets. This has had two major effects. First, it has cooled most conservative outlets from discussing “taboo” topics like Pandemic Panic Theater, voter fraud, or The Great Reset. Second, it has isolated those ad networks that aren’t playing ball.
Certain topics are anathema for most ad networks. Speaking out against vaccines or vaccine mandates is a certain path to being demonetized. Highlighting voter fraud in the 2020 and future elections is another instant advertising death penalty. Throw in truthful stories about climate change hysteria, Critical Race Theory, and the border crisis and it’s easy to understand how difficult it is for America-First news outlets to spread the facts, share conservative opinions, and still pay the bills.
Without naming names, I have been told of several news outlets who have been forced to either consolidate with larger organizations or who have backed down on covering certain topics out of fear of being “canceled” by the ad networks. I get it. This is a business for many of us and it’s not very profitable. Those of us who do this for a living are often barely squeaking by, so loss of additional revenue can often mean being forced to make cuts. That means not being able to cover the topics properly. Its a Catch-22: Tell the truth and lose the money necessary to keep telling the truth, or avoid the truth and make enough money to survive. Those who have chosen survival simply aren’t able to spread the truth properly.
We will never avoid the truth. The Lord will provide if it is His will. Our job is simply to share the facts, spread the Gospel, and educate as many Americans as possible while exposing the forces of evil.
To those who have the means, we ask that you please donate. We have options available now, but there is no telling when those options will cancel us. We have our GivingFuel page. There have been many who have been canceled by PayPal, but for now it’s still an option. Your generosity is what keeps these sites running and allows us to get the truth to the masses. We’ve had great success in growing but we know we can do more with your assistance.
Thank you, and God Bless!