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The internet has been abuzz with both attacks and support for a shoe promoted by rapper Lil Nas X. The so-called “Satan Shoes” promote the rapper’s satanic branding on custom modified Air Max 97 shoes by Nike, but according to Nike they have no affiliation with the designers nor the rapper. Now, Nike is suing art collective MSCHF.
In the lawsuit, obtained by Rolling Stone, Nike said the “Satan shoe” was made without the company’s “approval or authorization.” It adds that the shoe is “likely to cause confusion and dilution and create an erroneous association between MSCHF’s products and Nike,” and that the shoe has already caused “significant harm to [Nike’s] goodwill, including among consumers who believe that Nike is endorsing satanism.”
The backlash against Nike was swift and harsh. They were unable to get ahead of the story and have been associated with both Lil Nas X and his custom shoes. But for the rapper, this is all part of the branding scheme. The shoes are “special edition” with only 666 being made. They are selling for $1018, a reference to Luke 10:18 which includes the statement, “I saw Satan fall like lightning from heaven.”
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